One SEO professional asked John Mueller during the submitted Question and Answer segment about links in different sections of a page.
More specifically, the SEO pro mentioned that John recently reiterated the importance of internal linking to signal to Google how important specific content on a site is. They want to know: are links within certain sections of a site treated differently?
For example: if a page is linked within a header or footer, and therefore included on every page of a site, does Google view these links differently than links within the body of the page?
John answered that they don’t really differentiate there. If things are linked in the footer of the page, and they are linked from across the whole website, then from Google’s point of view, you have those links from across your whole website.
It’s not the case that Google would say “Oh, links in the footer have less weight, or they are not as useful, so we will go ahead and ignore them,” or anything like that.
From that perspective, when it comes to links, Google just sees them as links on a page.
It is slightly different when it comes to text in there, though, in that Google does try to understand what the primary content on the page actually is.
When it comes to actually ranking the page, Google will focus primarily on the actual primary content of the page.
Links, from Google’s perspective, just help them to get a better understanding of the site structure.
Whether they are in the header or the footer, or the sidebar, or the main content, this really doesn’t change all that much for Google.
This happens at approximately the 45:11 mark in the video.