Yesterday, Google announced a new Google Algorithm update. This is a major update, and as a result industry tools and chatter is off the charts.
This update targets product reviews.
You heard that right. Google has announced a new update that is not a core update. We’ll go ahead and repeat ourselves: it targets product reviews.
High-level review content will be prioritized and rewarded over low-quality or weak content.
Google mentioned that this only applies to English language reviews for the time being. They believe that “this will further help those producing rich content in the product reviews area.”
In addition, they noted that this update is separate from the standard core updates.
Google also offered the following guidance about improving your reviews overall:
What we find interesting about this update is that it could potentially benefit service reviews as well. It’s not limited only to products.
Danny Sullivan reports that it’s currently rolling out and that it should take approximately 2 weeks for the update to roll out across all sites.
How Significant is This Google Algorithm Update?
This update is a game-changer for product reviews, and likely service reviews, although they are a smaller focus.
As with most updates, it remains to be seen exactly what impact the update will have.
Again, industry tools and chatter are off the charts. A rating of 7.6 was observed in Semrush’s sensor, and other tools’ metrics continue to increase.
As per usual, we will continue to bring you all the latest updates!