Today has seen tools and industry discussions take a sharp turn, indicating that we are now experiencing a new Google Algorithm update.
Traffic and rankings are in flux again, and this time is a little odd as we usually see the first signs of an update during the middle of the week, continuing until hitting its peak on Friday.
Today, however, we have a massive update occurring that is almost like what happened last Friday. Larger than most, but not as big.
Forum chatter on WebmasterWorld.com includes the following:
What’s up with This Google Algorithm Update?
As usual, this update is not confirmed. All we can do is wait for Google to confirm (or not) and see how this affects our sites overall.
The latest update appears to be pretty big, at least. Not as big as Friday’s. But still larger than normal.
We will continue to keep you updated on all the latest developments as they come in.