An SEO professional was concerned about the discovered not indexed status in Google Search Console.
They have been ranking number 5 on the first page of Google for a long time. They have been making a lot of upgrades on their site, such as adding Frequently Asked Questions, and getting good organic links on their pages. And they now have more content than their competition.
However, they are still placed in the fifth position on Google, and they are still there four months later.
Their question is: does John have any advice that they can use to get their ranking up?
John replied that, while he doesn’t have any specific advice, he mentioned that there are many different things that come into play here. So it’s not really a situation where there’s this one trick to get past position five.
It’s a function of all the competition that you have there. All of the other signals that they have collected for the site for your content.
His advice was pretty generic in that he explained that the SEO professional should really just “keep doing good things.”
This SEO professional then proceeded to ask about a page they had created that continued to remain discovered and not indexed.
Their question was – how long can they actually expect for this to last?
John explained that this can be forever. It’s something where Google doesn’t just crawl and index all pages. And especially with a newer site, if they have a lot of content, then John would assume that it’s expected that a lot of the new content will be discovered and not indexed for a while.
Then, over time, it will shift over and it’s – well- it’s actually crawled or it’s actually indexed. Then Google will see that there’s actually value in focusing more on the site itself, but it’s not guaranteed.
From this perspective, John explained that the SEO professional shouldn’t wait just a little bit and suddenly, things will get better with crawling and indexing.
It’s more that they should continue working on the site and making sure that Google’s systems recognize that there is value in crawling and indexing more, and over time, Google will crawl and index more.
This happens at approximately the 48:06 mark in the video.