One SEO professional asked John Mueller in his submitted Question and Answer segment about their page quantity ratio.
Their main question was: is there a good ratio on Google’s side when it comes to the total amount of pages?
For example: are positions of high traffic ranking hurt by many pages being – perhaps 50 percent – of total pages on a domain not being indexed, or being indexed but not receiving traffic?
John answered that, from Google’s point of view, there is no specific ratio that Google would declare for how many pages a site should have, or how many indexable pages a site should have.
This is really up to the SEO professional.
What John does tend to see is that fewer pages tend to perform better, in the sense that if you can concentrate the value of your content on your pages, then in general those few pages tend to be much stronger than if you were to dilute the content across many different pages.
That’s something where John would usually recommend having fewer pages rather than having more pages.
And this plays across the board in the sense that from a ranking perspective, Google can give these pages a little bit more weight from a crawling point of view.
It’s easier for Google to keep up with these. So, especially if you’re starting off with a new website, John recommends starting off small, and focusing on something specific that you want to achieve.
Then, you can expand from there. This is preferable compared to just going in and saying “Well, I have 500,000 pages and I want Google to index all of them.”
Because, especially for a new website, when you start off with a big number of pages, chances are that Google is going to just pick up a smaller sample of those pages.
And chances are that Google might not pick the smaller sample of pages that you actually care about.
This happens at approximately the 28:48 mark in the video.