One SEO professional asked John Mueller in a hangout about brand mentions.
They asked: there are a lot of new sites, which are publishing about a particular domain or a particular brand name, but they have not linked that brand name to their particular domain.
These are just mentions. The mentions could be in the form of a brand name, or it could be in the form of a person’s name also.
There could be the CEO, or the VPs of companies that could be present.
Is Google still able to recognize these mentions of those names because they are associated with the current company, or the brands they are working with?
Does this have some kind of influence? The brand name? Just because you have been mentioned on other sites, but you’re not linked, this type of entity?
Let’s say if a new site has written multiple articles on us, on my particular brand or domain name, let’s say three to four articles on a particular topic, and a few pages have been indexed, and a few are not indexed.
If the page is not indexed and they have been linked to us, do they still count from the back-end perspective?
John explained that first, if there’s no link to your pages, then there isn’t really a link there. This is not something where Google would see “Oh, it’s half a link worth of a mention” Or something like that.
It’s “There is no link. There is no passing signal like there would be with any normal link.” John explained that this is the first thing to keep in mind.
That doesn’t mean that these mentions are bad or that you need to avoid them. It’s just really the fact that Google doesn’t treat brand mentions as links.
And that’s about it. This is something where perhaps users will pick that mention, and they will search for your site, and they will go to your site anyway.
But it is not a link to your site. John would not put brand mentions in the same category as links.
This happens at approximately the 46:30 mark in the video.