In a hangout, one SEO professional asked John Mueller about AI generated content.
They explained that they are one of the moderators of Reddit. Ever since GPT-3 based AI writing tools started to get advertised, their community is having a debate over whether or not to use them, although their stance is mostly against it.
However, they are trying – struggling, actually – to see what Google’s official position on AI generated content actually is.
Someone posted to Reddit whether they should be using these AI content writing tools to which John responded, nope. But John had no further explanation to that.
Then John had also posted some cryptic tweets about it.
The SEO pro is just trying to understand more about how Google reacts to websites hosting AI written content.
And what is his suggestion for all of them (SEO pros)?
John explained that AI written content would still fall into the category of automatically generated content, which is something that they have had in Google’s Webmaster Guidelines since almost the beginning.
And people have been automatically generating content in many different ways.
For Google, if someone is using machine learning tools to generate their content, this is the same as if they were just shuffling words around or looking up synonyms or doing translation tricks that people used to do these things.
John’s suspicion as well is that perhaps the quality of content is a bit better than the old school tools.
But for Google, it’s still automatically generated content. And that means that for Google, it’s still against the webmaster guidelines.
This happens at approximately the 22:13 mark in the video.