An SEO professional was having problems with Google Discover, and found that their website traffic from Discover had dropped by 70 percent.
It dropped to a certain level and ended up being stable for some time.
They are wondering if they did something wrong – could it have been an update or something similar that could have caused their traffic to drop like that?
They found it to be such a drastic change that they are not sure exactly how or what could have affected their traffic in such a way.
John explained that he does get reports from people that Discover traffic is either on or off, in the sense that there is not all that much room in between.
There isn’t really a semi-on, or a semi-off manner for Google Discover traffic.
If Google does, however, end up showing something from Discover in the moment, then suddenly, you will end up having that rush of traffic yet again.
The SEO pro clarified that their traffic had been stable for at least 3 or 4 months. Then in 2 days, it would drop and remain at that level.
They suspect that it has something to do with a technical issue.
John replied that if it is in fact a technical issue, you will see those in web search also. You would also see crawl errors showing up somewhere else, such as in Google Search Console.
He doesn’t have the full insight into what happens on the Google Discover side..
However, there are some things he sees that have a correlation with Discover.
One of these things is that perhaps the quality of the site is not all that great.
There are also policies that are different from web search, especially for things like adult content, content that is click-baity in nature, and other types of content that could violate Discover policy.
He believes that many websites have a mix of these types of content. There’s also the possibility where their algorithms could find a bit too much, and therefore could be more aggressive in scaling back traffic as a result.
John suggested to look into people who have done more detailed studies on Discover, including the types of content that are acceptable, and others.
This happens at approximately the 47:03 mark in the video.