A webmaster in John’s 09/24/2021 hangout was concerned about creating separate content or separate keywords surrounding their topic. They wondered if they should combine all of their keywords for one intent and optimize their content accordingly?
John explained that either way is fine.
He did say that when you have fewer pages, those pages have to be strong. If you have more pages, then that value is spread out over a lot more pages.
The webmaster explained that he was going to create fewer, stronger pages and was curious about how to make them a priority.
John explained that even though you can’t give a specific priority for the pages, internal linking can help you create somewhat of a priority for these pages.
You can use internal linking to highlight the pages you want to be more prioritized.
This discussion happens at approximately the 16:54 mark in the video: