One SEO professional asked John Mueller during a Question and Answer segment of his hangout about the desktop page experience update.
Their site had a drop in visitors due to poor Core Web Vitals. Now things are back on track, but they found out that the desktop page experience update is now rolling out.
Their main question is: what is the page experience when it comes to desktop and how important is it compared to other ranking factors?
John explained that like on mobile, the page experience ranking factor is something that can give a bit of extra information to Google.
For pages where other factors are clear, and the intent of the page is clear based on query intent, then they may ease off on using the page experience as a ranking factor.
On the other hand, if the content is very similar in the search results page, then using page experience helps Google understand a bit more which of these are fast pages and reasonable pages with regard to the user experience.
Also, Google may factor in which pages are less reasonable pages to show in the search results.
And this situation helps them.
Regarding the desktop page experience rollout, John believes this is going to be a slower rollout again, over the course of around a month, which means you would not be seeing a strong effect from one day to the next.
Rather, you would see this effect over a period of time.
This happens at approximately the 42:20 mark in the video.