One SEO professional asked John Mueller about FAQs.
So they have two websites. One of these is a service website. And the other is a recipe website.
On the service website, they have different FAQs based on different city pages for their services.
Their question is: do they have to create separate pages for FAQs? Or can they just add them to the same city pages?
John explained that from Google’s perspective, you can do whatever you want.
The FAQ rich result type can be shown in the search results. And it’s not guaranteed that it’s always shown. But, it could be.
And it’s shown for the page where Google found that markup. So if you make a separate page with the FAQ markup on it, and that separate page is shown in search results, then Google can show it.
If that second page is not shown, however, then Google would not be able to show it.
John also believes the same applies to the recipe website example.
John explained that they have seen that most recipe websites are not providing very useful information.
And Google tries to change that by providing more information.
Additionally, regarding the question about what is the best way to add FAQs for recipes:
From John’s perspective, this is totally up to the SEO pro. The one thing he would watch out for, however, in cases like this, is where you have multiple rich results types that are potentially relevant for these pages.
There are some rich results Google can combine, and there are other types of rich results that Google cannot combine.
If, however, you notice that no other recipe website has the recipe rich snippet plus the FAQ section on the bottom, then Google probably cannot combine those.
Then, it’s probably better for the SEO pro to focus on which type of rich result type that they really want to have shown and focus purely on that type.
This happens at approximately the 41:12 mark in the video.