Proving the value of your SEO efforts can be a challenge. This is especially true when you have clients in a very non-tech oriented industry.
They may not have the right knowledge to know what is necessary and what counts as good SEO results.
They may not know the kinds of metrics that translate into real SEO results.
That’s why they hired you, the SEO professional, in order to communicate exactly what you have done, how you have done it, and your plan for improving the site in the months (and years to come).
SEO Is an Investment in Your Company’s Online Presence
In today’s digital world, it’s more important than ever to have a strong online presence. And one of the most important elements of a strong online presence is search engine optimization, or SEO. SEO is the process of optimizing your website for Google’s search algorithms. The better your SEO, the higher your website will rank in Google’s search results.
And the higher your website ranks in Google’s search results, the more likely people are to find your website and do business with you. In other words, SEO is an investment in your company’s online presence.
And like any other investment, it takes time and money to see a return. But if you’re willing to put in the work, SEO can be a powerful tool for growing your business.
While SEO (Search Engine Optimization) is typically thought of in terms of improving search engine rankings, it can also have a positive effect on brand recognition. This is because when your website appears at the top of the search results, potential customers are more likely to click on your link and visit your site.
And, if they like what they see, they are more likely to remember your brand when they need your product or service. In addition, as your website becomes more visible online, you will also start to build up a reputation as an authority in your industry.
This can lead to more organic traffic as people begin to trust your site as a source of information.
So, while SEO is often thought of as a way to improve your search engine ranking, you can also improve your brand recognition and reputation with a well-executed SEO strategy.
Why Investing in SEO is a Good Idea for Businesses
In today’s expanding digital world, it’s more important than ever for businesses to invest in SEO. Search engine optimization is the process of optimizing your website to rank higher in search engine results pages.
This is important because it can help you reach more potential customers and grow your business. There are many benefits to investing in SEO, including increased visibility, traffic, and leads.
Additionally, SEO can help you build trust and credibility with your audience, and it can also improve your click-through rate and conversion rate. Your click-through rate refers to how many people click your site’s search result from Google. Your conversion rate is how many people physically sign up on your website by taking an action, whether they purchase a product, they sign up for a newsletter, or they call you using the call button. It depends on what your defined metrics for conversion are.
So if you’re looking to grow your business, investing in SEO is a smart choice.
You Are a Professional, Not Just Someone Who Knows How to Push Buttons on a Computer
As a professional SEO, you are more than just someone who knows how to push buttons on a computer. You have a deep understanding of how search engines work and how people use them to find the information they need.
You use this knowledge to develop strategies that help your clients achieve their desired results. Whether it’s improving their visibility in search engine results pages or generating more traffic to their website, you know what it takes to get the job done.
Yes, there is some technical expertise required to be an SEO professional, but your real value lies in your ability to think critically and strategize effectively. This is what sets you apart from someone who simply knows how to push buttons on a computer.
Provide Tangible Examples of What You Have Done for Other Companies and Their Websites
Any business that wants to stay competitive in today’s market needs to have a strong online presence.
And while there are many different factors that go into a successful website, one of the most important is search engine optimization, or SEO.
SEO helps to ensure that your website appears as high as possible in search engine results, making it more likely to be seen by potential customers. But how can you convince your boss or clients that investing in SEO is worth it?
One of the best ways to show the value of SEO is by providing tangible examples. For instance, you could compare your website’s rank before and after implementing SEO best practices, or show how much traffic you’ve received from organic search since making changes to your site.
By providing concrete evidence of the work you have performed thus far, you can demonstrate the value of SEO and show that it is an essential part of any online marketing strategy.
Use Metrics That are Important to Your clients, Not Just General SEO Metrics
Any good SEO strategy should be based on metrics that are important to your clients. General SEO metrics, such as keyword rankings and traffic levels, can be helpful in assessing the performance of your SEO efforts.
However, they don’t necessarily give you a complete picture of how your SEO is impacting your clients’ businesses. Instead, focus on metrics that are specific to your clients’ goals and objectives.
For example, if your client is an e-commerce site, then sales and conversion rates are more important than traffic levels.
Or if your client is looking to raise brand awareness, then measures of online visibility and social media engagement may be more relevant. By focusing on the right metrics, you can ensure that your SEO efforts are truly making a difference for your clients.
Stay Up to Date On the Latest Trends and Changes in the SEO Industry
As an SEO professional, it’s important to stay up to date on the latest trends and changes in the industry. This can be a challenge, as SEO is always evolving, but there are a few ways to stay on top of the latest developments.
First, subscribe to some of the most popular SEO blogs and newsletters. This will help you stay up to date on the latest news and articles.
Second, attend industry events and conferences. These events offer an excellent opportunity to network with other professionals and learn about new trends and developments. Finally, make use of social media platforms like Twitter and LinkedIn.
These platforms are often used by SEO professionals to share news and articles, so following some of the most influential people in the industry is a great way to stay up to date on the latest SEO trends.
How Do You Show the Value of SEO to Your Clients?
Any business that wants to be successful needs to have a strong online presence, and that starts with a well-optimized website. But how can you convince your clients that SEO is worth the investment? Here are a few key points to keep in mind.
First, it’s important to understand that SEO is an ongoing process, not a one-time fix. While there are some basic optimization techniques that can be implemented right away, true success requires a long-term commitment. This means that your clients need to be prepared for an ongoing investment of time and resources.
Next, it’s important to set realistic expectations. It’s also important to remember that SEO takes time to show results. In most cases, it will take at least several months to see significant improvement in search engine rankings.
Finally, it’s important to track the results of your SEO efforts. The best way to do this is to use web analytics tools like Google Analytics. These tools will help you to track website traffic, conversion rates, and other key metrics. This data can be used to show your value over a long period of time, and to prove that you know what you are talking about.
Specific Ways to Prove the Value of SEO to Your Clients
Proving the value of SEO to clients can be a challenge, but it is possible to do with the right approach. Here are some specific ways to show clients the value of SEO:
- Use analytics to track various metrics such as website traffic, organic search, and conversions. This data can be used to show how SEO is impacting the business in a positive way.
- Keep track of changes in rankings for important keywords. This can help show how SEO is helping to improve visibility for the website.
- Use A/B testing to compare the performance of pages with different levels of optimization. This can help to showcase the impact that SEO can have on click-through rates and other important metrics.
Use metrics specific to their business model. For example, if they are attorneys, they will want to know more about conversions and cases.
If they are an e-commerce store, the client will want to know more about clicks on buttons that let users purchase their products.
- Monitor their website’s position in SERPs for important keywords over time. This will show the client how SEO is helping to improve their visibility in search engines.
- Use heat mapping and other user experience tools to track how users interact with the website. This can help identify areas where SEO can be used to improve the user experience.
- Keep track of the number of social shares and mentions for content that has been optimized for SEO. This can help show how SEO is helping to improve the reach of the website.
- Use Google Search Console to track the performance of the website in Google search results. This data can be used to show how SEO is impacting the business.
- Use Google Analytics to track website traffic and conversions. This data can then be used to show another dimension which Google Search Console does not.
- Use keyword research to identify new keywords that can be targeted with SEO. This can help expand the reach of the website and bring in more traffic.
- By drilling down into specifics rather than generalized examples, it’s possible to show your clients exactly what SEO can do for their business.
The Benefits of SEO for Small Businesses
Many small businesses view SEO (search engine optimization) as an unnecessary expense. However, there are numerous benefits of SEO for small businesses. One of the most important is that it can help to level the playing field against larger competitors.
When customers search for products or services online, they typically click on one of the first few results that appear. If a small business’s website is not optimized for search engines, it is unlikely to appear near the top of the list.
As a result, the business will miss out on valuable leads and sales. In addition, SEO can help to build trust and credibility with potential customers. When customers see that a small business’s website appears high in search results, they are more likely to view the business as reputable and trustworthy.
Signs Your Business Needs SEO Services
If you’ve been in business for a while, you know that change is constant. What worked five years ago may not work today, and what works today may not work five years from now.
The same is true of SEO. SEO best practices are constantly evolving, and what worked last year may not work this year.
As a result, it’s important to regularly review your SEO strategy to make sure it’s still effective. Here are some signs that your business might need SEO services:
- Your website traffic has plateaued or declined.
- Your website is not appearing in search results for relevant keywords.
- You are receiving more web traffic from direct visits or referrals than from search engines.
- Your website conversion rates are low.
- You are not seeing a return on investment from your SEO efforts.
If you notice any of these signs, it’s time to reevaluate your SEO strategy. A good place to start is by conducting an SEO audit.
This will help you to identify any areas where your website is not performing up to par.
Once your SEO professional has identified the issues, you can work with that professional to develop a plan of action to address them.
What are some tangible examples of SEO success?
There are a number of tangible examples of SEO success. One is an increase in website traffic. This can be tracked using web analytics tools like Google Analytics.
Another is an increase in conversions, or sales. This can be tracked by looking at the number of sales or leads generated from your website.
Finally, you may also see an improvement in your search engine rankings. This can be tracked by doing a keyword ranking analysis.
Proving Your Value is Not Just About Metrics
Instead, it’s more about showing what you have done to increase your client’s return on their investment, along with those results.
SEO is a complex process that involves optimizing a website for search engines. While there are some basic optimization techniques that can be implemented right away, true success requires a long-term commitment.
This means that your clients need to be prepared for an ongoing investment of time and resources.
It’s important to set realistic expectations when it comes to SEO. In most cases, it will take at least several months to see significant improvement in search engine rankings.
Finally, it’s important to track the results of your SEO efforts. The best way to do this is to use web analytics tools like Google Analytics. These tools will help you to track website traffic, conversion rates, and other key metrics. This data can be used to show your clients the tangible results of your SEO efforts.
By making sure that your clients are kept informed, you can ensure that you are always seen as the SEO professional they need to have on their team.