If you have ever wondered what E-A-T and YMYL are, this is the post for you.
In today’s episode, Brian Harnish talks about E-A-T: “expertise, authoritativeness, and trustworthiness,” and YMYL: “Your Money Or Your Life.”
Brian breaks down exactly why E-A-T and YMYL don’t impact your organic rankings and why discussion of these concepts in this context is harmful to the world of search.
Watch What Are E-A-T and YMYL?
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