During a hangout, one SEO professional was concerned about their server’s location. Their main question was: does it really matter what server type you have and where it is located?
Say, for example, this professional has a client and their target audience for everything is in India, but the location of the server is in the U.S.
Does it matter if Google is sending more traffic to the website from the U.S.? Rather than from India?
John explained that there’s nothing in Google’s algorithms that takes into account geo-targeting with the location of the server.
From this perspective, it doesn’t matter as much.
Sometimes, there could be a speed difference that you may want to examine, or test where you can host the server closer to where you users may reside.
This can translate into a faster connection.
If you use a CDN (Content Delivery Network), it’s possible for the CDN to have nodes in different countries.
This principle is the same as if you were to host your server in more than one location.
From an SEO perspective, and a geo-targeting point of view, it’s a non-issue.
If it is, however, a critical speed issue that impacts Core Web Vitals, then this could affect ranking as a result.
This happens at approximately the 0:37 mark in the video.