Another webmaster in John Mueller’s 09/17/2021 hangout was wondering about link equity and CTR on a link. They were curious about whether or not a link that gets a lot of clicks would pass more link equity than a link that doesn’t get a lot of clicks.
John explained that is not the case. He said Google does not use metrics like traffic through a link when trying to decide how a link should be valued. He also explained that they don’t examine things like click probability. Sometimes, these links are just references.
This conversation occurs at the 17:01 mark in the video.