Advanced link building includes tasks that are a little harder than intermediate level, but may be easier to scale, and that achieve links that are second to none on the value list. These tasks may require additional skills to complete. They range from things like instructographics to guestographics, creating original research, and becoming a thought leader within your industry.
Many of these approaches make things easier to scale while still moving forward with link building, which will continue to be effective for your site in the long run. In other words, you’re removing the human element from the equation and allowing your automation to take over.
Automation itself doesn’t necessarily mean that link building is advanced, because you can automate relatively simple tasks that will help you later.
When we talk automation, we are not talking about using automated programs to build links. We’re talking about automation that doesn’t violate Google’s guidelines—things like automating simple tasks, for example contacting websites or finding website addresses.
Advanced link building includes those techniques that set themselves apart from the rest of the pack, and let you concentrate on those other tasks that you want to spend your time on.
Create Your Own Tools
Creating your own tools is a recipe for link building success, because the more tools you create that turn out to be valuable for your users, the more people will share it.
This in turn helps to create assets that will be permanent link-builders for your site.
For example, if you’re an attorney website, you might want to create legal contract templates in a software program that people can then fill out and print. This software program could be linked directly back to you, so if they ever want to hire an attorney, they’ll be redirected to your website.
If you’re an SEO website, you might want to create automatic JSON-LD script creators, meta tag formatters, and page templates. All of these types of digital assets work to scale your link building so you don’t have to do much work on the promotion side of things.
There are limitless ideas in this category. Depending on your industry, you could find something that could lend itself well to digital media asset creation.
Create Wikis With Treasure Troves of Links
When you’re creating links on sites like Wikipedia, you could easily find yourself in the cross hairs of many thousands of people visiting these types of sites.
If you aren’t already doing so, you will want to create these. Starting with your own brand is a great place to begin.
Expert Roundup Posts
This is a great advanced link building technique! Think about it—who would this ego bait appeal to more than anyone who is listed in the roundup?
They are a great way to get links because this ego bait will (generally) earn links on its own through people who are listed in that post.
Find specific roundup lists in your niche. You’ll want to maybe get in touch with the curators of these lists and ask if they’d like to mention your resources.
Resources can be anything from your tool, your content, or your digital media assets with your brand name with a link attached.
That’s why expert roundups continue to be a staple of anyone’s advanced link building strategies.
Create Many Additional Formats for Your Content
This one is not exactly hard, but it can be time-consuming, especially if you don’t have assistance in this area.
You can create many different types of formats of your content based on one longform article: create a video, then an infographic, then a podcast.
All of these types of content formats lend themselves well to additional digital media assets that you can then use to build links.
And, once you get going on your own process for creating these, you can count on these formats to work their magic on their respective platforms as you continue promoting them.
You may want to develop a schedule that allows you to create at least 5-10 different types of formats of your content.
More examples of this type of content includes images for instagram, videos for YouTube, PDF training materials on document sharing sites, and others.
The goal is to increase your online presence on as many channels as humanly possible.
Actually Be Newsworthy
When you are newsworthy, you will naturally attract attention from the press.
This is what you want to do: become a newsworthy mention in your local press.
Doing something that’s unusual and noteworthy (and something that not everyone else is doing) is one of the best ways to gain attention from your peers along with the media.
Invent a Phrase and Monitor it for Online Mentions
You can create a brand-new industry buzzword that is something centered entirely around your brand.
However, not everybody is going to link to your site with the brand-new term.
So, you should set up Google alerts to track the mention of that phrase.
Do a weekly check to see how much that phrase is mentioned without being linked.
Perform follow-up with those webmasters to see if they would be willing to turn that unlinked mention into a link.
404 Error Link Building
Finding content that has 404’ed around the web is something of an art. The objective of this method is to help webmasters fix that errored content.
In turn, when you do, you can ask for a link. The idea is that they will be grateful that you reached out and like the free content so much that they will add a link back to your site.
The trick is to make sure that your content is significantly better than what they would have on their site otherwise (or at least a close match in quality, to increase the chance that they will include it).
Reclaiming Links That Are Dead
As it usually happens on the web, links back to your site die. They become dated, and they might not exist anymore.
That’s where link reclamation comes in.
The process is you look throughout the web for links that you once had, that are now dead for some reason or another.
For sites you have a relationship with, you could potentially reclaim those links by emailing said webmasters and requesting they re-establish your link.
Don’t forget about redirected links! These could be links on all external websites that have been redirected by these webmasters.
They could have at one point sent value back to you, but for some reason they were redirected.
Reclaiming both dead links and redirected links can work wonders in returning your rankings to where they once were.
Reverse Engineer Your Competition’s Link Profile
Guess what happens when you dig into your competitor’s links? Something magical.
You find out—exactly—what they are doing to earn those links. Whether it’s through guest blogging, influencer relationships, or local reaching out, you will be able to deep dive and figure out exactly how your competitor achieved the links they have.
This should allow you to sift through and find those gold nuggets that you can then use as your own link building targets.
It’s a great idea to really geek out and deep dive into your competitor’s link profile.
Become a Thought Leader in Your Own Industry
When you become a thought leader, public trust and brand loyalty become your ticket for building natural links the right way.
Thought leaders who have built up their brand loyalty along with a brand following tend to garner many more links as a result of their work.
If you succeed, the articles, videos, and other links you produce will become fodder for your audience, who will be enamored and entirely enthused every time you publish a piece of content.
In addition, it will become much easier to ask your audience for that all-important link on their social networks.
Becoming a thought leader in your industry can be done by:
- Speaking at industry conferences
- Getting on well-known industry podcasts
- Contributing to well-known industry blogs
- Adding your advice to expert roundups
- Creating social media content that has a high chance of going viral
All of these methods have the potential to create specific opportunities where you can ask for a link from your audience, and thus continue to build your backlink profile.
Reclaiming Your Links from RSS Feeds
This is a brand-new technique that Bill Hartzer shared on his YouTube Channel.
He coined it as RSS feed link reclamation via Feedburner URLs.
Here’s how Bill explained the method in his video:
You can watch his video demonstrating the technique here:
How Do You Plan on Building Links Next?
There are many ways to build links. Almost as many ways to build links as there are creating websites.
While that might be an exaggeration, it’s mostly true. These are just a small sampling of the ideas you may encounter as you continue building your brand and working through building your link profile.
Just make sure you stay on the right side of Google’s guidelines (or that you don’t get discovered pursuing more aggressive and riskier methods).
At the end of the day, the person with the best quality link profile wins, and that doesn’t always mean the most links.
How do you plan on building your own links next?
Featured Image: Shutterstock / July 2021