One SEO professional submitted a question to John Mueller about Google Lens and how this technology can impact SEO.
John explained that he feels this is still pretty new. They recently did a blog post about Google Lens.
And you can do Google Lens in Chrome, for example, and on different types of phones.
What happens is that you can take a photo or image from a website, and you can search using that image.
For example, if you find a specific piece of clothing, or a specific anything, that you would like to find more information on. With Google Lens, you can highlight that section of the image and then search for more things that are similar.
From an SEO perspective, that’s not really something that you would do manually to make that work.
But rather, if your images are indexed, then Google can find your images. And they can highlight them to people when they are searching in this way.
So, it’s not that there’s a direct effect on SEO or anything like that.
But, it’s more about: if you’re doing everything right, if your content is findable in search, if you have images on your content, and those images are relevant, then Google can guide people to those images or to your content, in multiple ways.
This happens at approximately the 17:39 mark in the video.