John received a submitted question during a Google hangout about whether or not there is a history after technical repairs.
Specifically, the SEO professional was asking whether there are situations where Google would negate any possibility of a site’s authority being recovered, even when the cause has been rectified.
John explained that Google has no such history, or memory, and does not hold a grudge against a website because of being a bad website.
Basically, once technical issues are fixed, they will evaluate a site based on the fact that the technical issues were repaired.
When it comes to technical things, if they can’t crawl a website for a while, they may not have that information to show.
When it comes back, they will show it again. This is something that Google will pick up instantly.
John also expounded upon this with the fact that the internet itself can be very flaky.
Sites may go down, and sometimes sites go down for a week or even longer. Nothing may have changed content-wise, but they repair the servers. Then the site comes back up.
John explains it’s tricker when addressing site quality in general. When assessing the overall quality and relevance of any particular site, it’s not easy. This takes a lot of time for Google to understand how a site fits into the rest of the internet.
This means that it can easily take one to six months, and sometimes longer than half a year for Google to recognize and identify changes in overall site quality.
The reason behind this is because, in addition to one website, Google also has to evaluate how this site stacks up against the rest of the overall web.
This is what takes so much time for Google to evaluate and rank a website, even after quality changes have been made.
This happens at approximately the 22:27 mark in the video.