One webmaster asked John Mueller about how long does SEO take for new pages?
Instead of the usual “it depends” answer, John was quite detailed in his explanations. So let’s go through them one by one.
John first went through a couple of disclaimers. The first one is that Google does not guarantee indexing. For any specific page.
He explained that most search engines don’t index much of the content on the web.The reason why is because there’s a lot of duplicate content that is not worthy of being indexed.
The other reason is because a lot of content is unlikely to ever be read by site users, so indexing it is not useful from Google’s perspective.
It’s likely to take several hours to several weeks for any published page to be indexed. Most good content is picked up and indexed within around a week’s time.
There could also be technical issues throughout the web, and these could make indexing take longer. It also could be that Google’s systems are busy with other tasks.
However, there are a number of things you can do on your side to really speed up things.
He recommends making sure that your server can handle a good quantity of server requests in a timely manner.
If your server slows down for any reason, then search engines may slow down also. You also want to link to your new pages within your website prominently.
The easier you can make it for Google to recognize important pages, the easier it is to prioritize indexing and crawling.
One example he illustrates is an e-commerce website. If you link to new products on your home page, then that’s an easier way for Google to find them as opposed to something where products are several levels deep within the site.
Don’t fill your website with URLs that are unnecessary and irrelevant to pursuing the buying of those products. Search engines could get bogged down even trying to process all of these URLs.
Don’t forget about site quality, and make sure that you work to keep that quality high. The easier that Google can figure out that your site is a quality site, the easier it will be for Google to determine that the site is critical for their users to visit.
You can watch the full video below.