One SEO professional was concerned about their own regional website. One section of this website targets Latin America.
They use personalization quite significantly to change certain elements on a page in order to match country specifics. These elements that are changed could be a hero image or the country currency.
One product that they offer – email marketing – has different features that are based on the market segment. This is how the vendor created it initially, and making modifications to this is out of their control.
The page is actually 90% different from what Googlebot sees.
John explained that this is likely to not be an issue. The one thing that needs to be kept in mind, however, is that Googlebot can only index what Googlebot sees.
Because Googlebot usually crawls from the United States, this means that they are going to index whatever is going to be visible to users in the United States.
If there is something unique that you are adding due to the personalization, then we are not going to see that.
But – if the things you’re tweaking are not critical to how you want to actually appear in search, then that’s just fine.
This happens at approximately the 30:18 mark in the video.