The May 2022 Google Core Update was a doozy, and not something that should be taken lightly.
Many SEO professionals around the world have been impacted by this update, and some have lost significant traffic (seemingly overnight).
As usual, we have been scouring the web for information leading to particular insights about this update, and here we are.
These are insights from around the web from SEO professionals just like you.
From social media to discussion forums, everyone is talking about it.
So what are they saying?
Possible focus on AI Content
One trend that we have noticed involves a focus from Google on AI content. Some webmasters who use AI content exclusively apparently saw their sites obliterated almost overnight.
This is a little bit loose of an interpretation because many who use AI content are reporting significant gains.
We believe that there is too much speculation in terms of how Google is able to distinguish between AI and human-written content.
Much of this speculation can be harmful because people who are newer to the industry could potentially wind up with the wrong idea of how Google search actually works.
Insanely Low CPC (Cost Per Click)
Some SEO professionals have commented that there is a previously-unseen, insanely low cost per click that is happening now, which wasn’t happening before.
However, others are noticing the opposite, with CPC being higher than normal and they were even maintaining stability.
The thing about core updates is that despite their threat to everyone, there are still ways you can recover, as we have reported on in the past.
Not All That Much to Pinpoint
Aside from that, there isn’t all that much one can assess from discussions besides this. It just seems to be one of your run-of-the-mill core updates.
In which case, site quality plays a major role.
That means: cleaning up your 404 errors, making sure that you have all the right canonicals in place, that you don’t have errant redirects, and everything else that you could potentially need to correct in this regard.