One SEO professional asked John Mueller during the submitted Question and Answer segment of his hangout about moving FAQ content to a separate page.
The situation is: they have a food blog website. Their recipe posts are long form and straight to the point. John commented that he thought that longform, straight to the point, and recipe content was a weird mixture, but okay.
At the end of the post, they put an internal link for 20 separate FAQ posts about that recipe.
And they also include pro tips in the recipe itself, so that even if readers don’t click on the FAQ link, they can still make the recipe. The FAQ source is an additional reading source for them.
Their question is: is their content strategy okay from an SEO perspective? With separate FAQ posts for each recipe, they are providing the best user experience by giving users additional information about how to make the recipe better, even if they have to click out of the original recipe to get that information.
John answered that he believes it’s a perfectly fine strategy. From Google’s point of view, this is definitely not problematic.
Especially with recipe content, John gets many complaints from people that these are long recipe posts, and they don’t have time to read the life story and go through all these other items on the page. The reader really just wants the recipe and that’s it.
John explains that if they can separate the recipe out and focus on the recipe itself, rather than all the questions about the recipe, that would be good.
From a user perspective, John thinks doing this sounds great. He thinks the balance may be tricky regarding how strong the individual pages are made.
In particular, if you’re splitting things on your site, perhaps regarding internal linking, as well as the fact that suddenly, every recipe becomes two pages, then of course, Google has to index two pages per recipe, and they have to give value to two pages per recipe, which means you are diluting the quality of these pages quite a bit.
On the other hand, if you set up the FAQ pages where they are only linked from the recipe, and the primary content on your site is the recipe itself, then John would expect that Google will be able to focus on the recipe.
And, if someone searches for something that’s within the FAQ portion of that recipe page, then Google will be able to show the FAQ page in the search results.
This happens at approximately the 40:33 mark in the video.