At the May 2021 Google I/O conference, John Mueller announced that there are brand new Schema markups for displaying your video content in the SERPs.
You can now implement the clip markup, which allows a web page to provide information on segments (or clips) within a specific video.
You can also use the seek markup. With this markup, Google is able to utilize machine learning to perform a deeper analysis of your video content and decide which are the most relevant segments for you.
These two new Schema markups can be powerful tools for displaying your website’s video in the SERPs.
John Mueller’s Video Schema Markup Announcement:
How Does the New Video Schema Markup Work?
Google’s own developer documentation has a helpful guide on how to implement video Schema markup using the new clip and seek markups.
Google mentions some of the following best practices in their guide. We’re not going to repeat the entire guide, but we felt it was worth mentioning a few things.
Video Schema Markup Best Practices
Video Schema markup best practices are important because they help prevent spammers from taking advantage of shady tactics to gain better visibility in the SERPs.
Google explains some of the following best practices, which help aid in crawling, indexing and ranking of your videos:
Be sure to review Google’s developer best practices documentation to ensure that you have implemented them to the best of your abilities on your site.
For more on how to use videos to skyrocket your SEO, you can read our other article that we have dedicated to making YouTube’s algorithm work for you.
What Does the New Schema Markup Mean for You?
Google recently launched brand new video search results in March, which allow for detailed review of certain video content as they are displayed in the SERPs.
Instead of a video carousel, some videos show up as a Video Key Moments snippet:
The new Schema markup allows you to markup videos on your site with specific clip and seek functionality for the SERPs.
It will give you greater opportunities to appear in these types of snippets.
Use The New Schema Markup to Level up Your SEO
The new types of Schema markup are yet another way to help you increase the results of your SEO efforts.
When you publish videos with this markup that targets specific types of queries, you can eventually achieve higher rankings for keywords that have substantial search volume.
In addition to organic rankings for your video page (if desired), you can show up in the coveted video snippets as well.
Now that you’re armed with this information, how do you plan on implementing the new video Schema markup?
Screenshots by author / May 2021