During John Mueller’s 10/1/2021 hangout, one webmaster was concerned about any penalties in place for password-protected websites.
The webmaster created a site for his mom’s business using Squarespace. He set up password protection and was wondering if Google penalizes you if a user cannot access the page.
The webmaster is having problems with the site performing as a result of the password protection.
John explained that there is no penalty for having password protection.
However, it does mean that Google cannot access the content behind the password.
Basically, if Google can’t access the content behind the password, there is no way for them to see your content in order to evaluate it.
The exchange occurs at approximately 48:15 in the video below.