When it comes to creating link-worthy content, what do you usually think about? Do you think about top-10 lists? Or greatest videos? Or perhaps the weekly top news?
While it depends on your industry, there are still ways to create link-worthy content for SEO regardless of the field you’re in.
It’s important to use your brain and skills in order to research content, figure out what ‘s link-worthy, and produce it in an eye-catching way.
Original Research Into Your Topic
This is one of the most difficult pieces of content to produce, but also one of the most link-worthy. If you can manage to do original research that’s detailed and comprehensive, you’ll be rewarded with plenty of backlinks.
To do this kind of research, you’ll need to have access to data that other people don’t. This could be surveys, customer data, or any other kind of information that’s unique to your company.
Once you have this data, you can analyze it and look for patterns or insights that are interesting and useful. Once you have these insights, write them up in a blog post or article and share them with the world!
Original Guides and Tutorials
Another great way to create link-worthy content is to write original guides and tutorials. This type of content is usually very helpful and informative, and people are often happy to link to it.
To write a good guide or tutorial, you’ll need to be an expert on the topic you’re writing about. You’ll also need to be able to explain things in a clear and concise way.
For example, you could write a guide like we did about how to create a new website from scratch, or offer tutorials on Google Analytics and how to actually achieve real rankings. Or, you could create a guide that tackles certain aspects about your industry that other blogs don’t.
If you can manage to do this, you’ll be rewarded with plenty of backlinks from people who found your guide or tutorial helpful.
Listicles are articles that are based around a list of items, usually with a catchy headline like “10 ways to improve your website’s SEO.”
While these kinds of articles can be a little bit overdone, they’re still a great way to create link-worthy content. This is because they’re usually concise, easy to read, and full of useful information.
For example, you can create a listicle featuring “10 Different Ways to Program in Python,” or “15 Ways That Building Links to Your Site Can Hurt You.” These are just two examples, but you get the idea.
If you can come up with a listicle that’s a little bit different from the rest, you’ll be more likely to get links.
In-depth Industry Analysis
Another great way to create link-worthy content is to write in-depth industry analyses. This kind of content requires you to have a good understanding of your industry and what’s happening in it.
To write this kind of content, you’ll need to do a lot of research and reading. You’ll also need to be able to synthesize all of this information into a coherent article.
If you can manage to do this, you’ll be rewarded with plenty of backlinks from people who found your analysis helpful.
Create Eye-catching Visuals
People are visual creatures, and they’re more likely to link to content that’s easy on the eyes. This means that if you can create visuals that complement your content, you’ll be more likely to get links.
There are a few different ways you can do this. You could create infographics, which are visual representations of information or data. You could also create charts or graphs, which are great for showing trends or patterns.
If you can manage to create visuals that are both informative and visually appealing, you’ll be more likely to get links.
Create Evergreen Content
Evergreen content is the kind of content that’s always relevant, regardless of the time or season. This is the kind of content that people will always find useful, no matter when they read it.
Some examples of evergreen topics include “How to Improve Your Website’s SEO,” “Ways to Save Money,” and “Tips for a Healthy Lifestyle.”
If you can manage to create evergreen content, you’ll be more likely to get links from people who find it useful.
Interview Experts Throughout Your Industry
If you want to write link-worthy content, one of the best things you can do is interview experts throughout your industry. This is a great way to get unique insights and perspectives that you can’t get anywhere else.
To do this, reach out to people who are experts in your industry and ask if they’re willing to be interviewed for an article or blog post. Once you have their permission, conduct the interview and then publish it on your site.
If you can manage to interview interesting and knowledgeable people, you’ll be more likely to get links from people who find the interviews helpful.
Create a Video or Infographic
Videos and infographics are two of the most popular types of content on the internet. This is because they’re both easy to consume and full of information.
Videos take content and reproduce a more interactive, fluid medium that catches people’s attention. They also provide a nice break from reading all day.
It’s easy to see why videos are a popular form of content. If you can create a video that hits on your audience’s pain points, then all the better.
For example, you could create a video on “10 Ways to Improve Your Website’s SEO.” This would be an informative video that’s also easy to consume.
If you can manage to create a video or infographic that’s informative, visually appealing, and makes your content more easily digestible, you’ll be more likely to get links from people who find it useful.
Write Blog Posts About Recent Industry News and Trends
If you want to write link-worthy content, one of the best things you can do is blog about recent news in your industry. This is a great way to show that you’re up-to-date on what’s happening in your industry and that you have something valuable to say about it.
To do this, simply find a recent news story that’s relevant to your industry and then write a blog post about it. Be sure to include your own insights and perspectives.
Creating in-depth blog posts about recent news in your industry can create both an article that catches people’s attention, and continue driving repeat (along with new) visitors to your blog, because it’s kept updated and fresh.
Doing so will continue to allow your readers to see you as a unique and top source of information, making it more likely for you to receive links.
Create an Original Case Study That Shows Something New and Fresh
If you have a case study that’s particularly interesting or exceptional, share it! This is a great way to show off your company’s successes and get people talking.
To do this, simply write up a case study and then share it on your website or blog. Be sure to include all the relevant details and make it easy to read.
Case studies, in order to be useful to other professionals, should include the bits and pieces that you did to create that particular project. Not only should you include the results of that case study from an SEO perspective, but creating a case study that also shows the steps you used to create that result (or process) opens your case study up to peer review.
And peer review creates opportunities for more links.
If you can manage to create a case study that’s both detailed and shows your process to great results, you’ll be more likely to get links from people who find it useful.
Offer a Free Tool or Resource
If you have a tool or resource that’s particularly helpful, consider offering it for free. This is a great way to get people to try out your product and see what it has to offer.
To do this, simply create a landing page for your free tool or resource and then promote it on your website or blog. Be sure to include all the relevant details and make it easy to sign up.
Taking this a step further, you can also create a new and convenient tool that could benefit others throughout your industry. If you do SEO for lawyers, maybe you found a cool trick to automate something. Or, if you do SEO for real estate agents, maybe you created a new tool that takes listings and puts them into an easily-digestible WordPress plugin format for readers. And all you have to do is input real estate agent MLS login information.
Either way, creating something new, that is a fresh take on an older problem, could create highly link-worthy opportunities for that article.
If you can manage to create a free tool or resource that’s both helpful and easy to use, you’ll be more likely to get links from people who find it useful.
Provide Expert Tips or Advice
This is something that is generally done from every blog. But the trick is to give it a fresh, distinct perspective.
To do this, simply find a problem that people in your industry are facing and then offer some expert tips or advice on how to solve it. Be sure to include all the relevant details and make it easy to understand.
For example, perhaps you found a way to resolve scaling content or link building that few people know about. Or, you found a way to automate content creation through writers that you have hired, and you created a new software interface to manage that. Or, perhaps you found an easier way to rank content.
If you can manage to give expert tips or advice that’s both helpful and easy to follow, you’ll be more likely to get links from people who find it useful.
Offer an Exclusive Discount or Coupon Code
If you have a product or service that’s particularly popular, consider offering an exclusive discount or coupon code. This is a great way to get people to try out your product and see what it has to offer.
To do this, simply create a landing page for your exclusive discount or coupon code and then promote it on your website or blog. Be sure to include all the relevant details and make it easy to sign up.
For example, if you’re a web hosting company, you could offer a free month of service for anyone who signs up through your link. Or, if you’re an SEO agency, you could offer a free audit for anyone who signs up through your link.
If you can manage to offer an exclusive discount or coupon code that’s both helpful and easy to use, people will be more likely to link to you.
Host a Contest or Giveaway
For popular services and products, hosting a contest or giveaway makes sense. You can accomplish several things at once when doing this: spreading brand awareness throughout your community, amplifying your content, and creating backlinks to your contest and giveaway pages.
Who doesn’t want to enter an enticing contest or giveaway, assuming that the product or service itself isn’t too terrible?
For example: you could give away a free month of hosting if you’re a hosting company. Or, you could host a contest for the best graphic designs centered around a particular theme, if you’re a graphic designer. Or, if you’re a marketing agency, you could hold a contest to see who can rank their pages #1 for certain keywords in the shortest time possible for a prize.
The list of ideas is endless, and if you can manage this, people could be more likely to want to link to you, especially if they find your contest and giveaways enticing.
Share User-generated Content
User-generated content is content that’s considered to be something that another person posts on the web. This could be content from a forum discussion or content from a posted question on Quora.
This can be a great way to get links because you’re essentially getting people to post content on your behalf.
To do this, simply find popular forums or discussions in your industry and then share user-generated content from those discussions. Be sure to include all the relevant details and make it easy to understand.
For example, if you’re in the real estate industry, you could share user-generated content from a forum discussion about the best way to find a real estate agent. Or, if you’re in the SEO industry, you could share user-generated content from a Quora thread about the best way to improve your website’s ranking.
If you can manage to share user-generated content that’s both helpful and insightful, you’ll be more likely to get links from people who find it useful.
Creating Link-worthy Content, While Challenging, is Always a Great Strategy
As you can see, there are a number of different ways you can create link-worthy content. When you create content that’s informative, unique, and visually appealing, and users find it impactful for their needs, you’ll be more likely to receive links.
From creating listicles to original videos and presentations, to other types of content, such as infographics and eBooks, there are a number of different ways you can make your content stand out. And, by offering an exclusive discount or hosting a contest or giveaway, you can further entice people to link to your content.
But, at the end of the day, the most important thing is to create content that’s actually helpful and informative. If you can manage to do that, you’ll be well on your way to getting links from high-quality websites.