An SEO professional created a brand-new Google Chrome extension. There’s a landing page on the Chrome Web Store, which allows a user to click to install the new extension on their Chrome browser.
They asked John about the advertising set up they created through SEO. Basically, they created a domain targeted to the name of the extension, which shows similar content to the store page.
It also links back to the store page.
That’s all the content they have for the entire domain – it’s just a landing page that sends users to the Chrome web store to install that extension.
The eventual goal is to have either one of these two URLs to show up in the search results. The SEO pro does not care which one does.
Their question to John was: which of these extensions, in his opinion, is going to rank better?
John explained that it’s impossible to say, because much of the ranking of these pages is dependent on how they are interconnected with the rest of the web.
He expounded that it’s likely easier for your own domain to show up in the search results, because you have more control over that and it’s much easier to define exactly what you want to have presented.
This happens at approximately the 0:43 mark in the video.