Another SEO professional was concerned about how John had previously referenced “improving the quality of your website.”
They wondered if there’s something that is physically quantifiable in this regard? Or is this just referring to how many different algorithms may look at a website?
John replied that it’s not exactly quantifiable in the sense that you would have a quality score for search, like you would for ads.
They have many different algorithms that they use in order to judge the quality of any specific website.
It’s not just a single number or anything similar.
He also added that sometimes he talks to the search quality team to see if there’s a quality metric that they could use in search.
On the one hand, they would have a quality metric that they could show users. Conversely, the metric would be entirely different from what’s actually used in search in order to prevent abuse.
Because of this, any quality metric that they would show in search is something that could be misleading, because it’s not something that is actually contributing to search rankings.
He does think that there may be some sort of measure of site quality in search console, however.
This happens at approximately the 34:41 mark in the video.