With the new Google Core Web Vitals update coming in mid-June (wow, that’s just around the corner!) webmasters have raised concerns about several topics.
One of them is ‘Top Stories’. Google explains this section in more detail here.
One concern webmasters have is with how Core Web Vitals will affect the properties of Google search, in particular the selection of sites for the Top Stories carousel.
Several professionals on Twitter have asked whether or not Top Stories are dependent on Core Web Vitals — in other words, do Core Web Vitals need to be met to be selected for Top stories?
Google Updated Their Core Web Vitals FAQ
Google has updated their Core Web Vitals FAQ with information explaining that Top Stories eligibility will not be affected by Core Web Vitals.
Google reiterated on that same page:
Why Do We Care?
Google’s Core Web Vitals update is going to include major changes. For months, Google has been hinting that the update is coming and suggesting what you might want to do about it.
There are concerns about how it will impact overall rankings, especially for related Google digital search features.
These concerns also extend to certain carousels displayed on the Google SERPs, such as Top Stories carousels.
There is speculation that some metrics, such as Core Web Vitals, may be involved in prioritization for these types of featured carousels.
For now, make sure that you have your Core Web Vitals metrics in check, and that you are optimizing each page properly.
What Are Core Web Vitals?
Core Web Vitals are a set of metrics that give you an idea of how your website is performing in terms of responsiveness and visual stability.
They are important because they will be prioritized in the upcoming Google page experience update, which will be released mid-June 2021.
Please see our other coverage of this upcoming Google update.
How Do I Pass Core Web Vitals?
Achieving success in Core Web Vitals boils down to one ultimate goal: conveying your content to your site’s visitors as quickly as possible.
Typically, passing a Core Web Vitals report involves following this process:
Examine the errors that PSI and Lighthouse recommend repairing. These errors could mean a difference of several seconds in page speed.
Fix the errors. Prioritize them based on your workflow and what works best with your team. Enlist the help of developers if you are unable to repair the errors on your own.
Core Web Vitals: Our Take
With Google’s page experience update set to arrive in mid-June 2021, many SEO professionals are scrambling to get their page experience metrics in order.
We’ve also written another post on the topic.
We believe that page speed will become an important factor to get right in the days and weeks ahead.