One SEO professional was curious about autocomplete suggestions on the Google SERPs.
Danny Sullivan wrote in a blog post, about a year ago on the Google Search blog, regarding how they are generated.
This included a lot of information about these predictions and how they work. Additionally, the SEO pro was curious about the related features on the SERPs (search engine results pages), which are related searches, all the way down at the bottom of the Google search results page.
They couldn’t find any information on this, to be honest.
The only thing that they were able to find came from Google Trends, where they have a similar concept of related searches.
Their definition of related searches here is that these terms are frequently searched with the term you entered in the same session.
Their main question about autocomplete suggestions is: does this also apply to the classic Google Search?
If not, then how are these related searches actually generated and where do they come from?
John replied that they don’t have any documentation on that, specifically.
Usually, things on other search products at Google are not the same across product and search.
While it’s possible that Google Trends may use something similar to Google Search, John warns against assuming that it’s the same kind of algorithm or same setup for that.
He expounded that intuitively, it does sound like it’s kind of similar, and it could make sense for related searches.
He thinks it is similar to a lot of features in search, where they may have some larger aspects documented, but on the smaller aspects, they don’t have exact documentation individually.
This happens at approximately the 25:03 mark in the video.
John Mueller Hangout Transcript
SEO Professional 7 25:03
Hello, John. Happy New Year! Alex here, calling from Greece. So, about a year ago, Danny Sullivan, posted a blog post on the Google Search blog about how autocomplete suggestions are generated, which was great. So it offered a lot of information and insights about the predictions and how they work.
And then I was actually curious about the other sort of related feature on the SERPs, which are the related searches, down at the very bottom of the SERP. And I actually tried to find some–I did some research, tried to find some sort of similar information on the SERPs, just like the one that Danny Sullivan said on the blog post. I couldn’t find anything to be honest.
The only thing that I was able to find actually came from Google Trends, where they have a similar concept of related searches.
And the way they define it there is that, these are terms frequently searched with the term you entered in the same session. In the same session. So the question is, does this apply also to the classic Google search? And if not, how are these related searches generated? And where do they come from?
I don’t think we have any documentation on that specifically. So I don’t have any kind of like, hot, hot lead for you in that regard. And usually, things in other products are not necessarily the same across product and search. So it’s possible that Google Trends uses something similar to what Google Search uses.
But I would not assume that it’s the same kind of algorithm or same setup for that. But I mean, intuitively, it sounds like it’s kind of similar, like things searched together, kind of makes sense for related searches.
But I don’t really have any details there. And I think that’s similar with a lot of features in search, where we tend to document them when they’re really kind of stable-stable, and they’ve been working really well like that for a longer time. But they’re just so many different kinds of like small aspects that we don’t have documented individually.