One SEO professional was doing a website migration, and using Magento for their website’s backend. They are moving from Magento one to Magento two.
In the past, they sold internationally so they had sub folders for the different countries. Now, they are going to focus only on the UK and they don’t need those sub folders.
Is it best for ranking to remove the UK sub folder or to keep it?
If they do remove it, how best can they tell Google to change the URL?
They have many external links to their products, which have given them a good natural position on Google.
And they don’t want to lose that position when they switch to their new Magento two site on the server.
John explained that, while he isn’t sure what’s involved with moving from Magento one to Magento two, he did have some advice that will help protect against major issues.
Also, he believes it might just be a backend change that Google won’t notice at all.
From that perspective, John said that he would double-check things like the URL structure of their website, how that changes, the internal linking (if anything changes there), the content that you’re displaying, how you’re displaying the content to users, all of those things.
It may be that this is really just like a backend move, and perhaps some of the functionality within the site is improved.
And in cases like this kind of migration, he doesn’t believe it will have any effect at all on the site in the search results.
So this might make it a bit easier to examine what they need to do regarding restructuring the site. From different countries within a subdirectory to just one country subdirectory, or putting everything in the root directory of the site.
All of these changes would be classified as restructuring your website. So, it’s something where you would expect to see some fluctuations in search as all of that bubbles down.
John doesn’t believe it matters if you use a UK subdirectory, or if you put everything in the root.
What you really want to do is make sure that everything is cleanly moved to the new location.
That is more important than subdirectories vs. root.
This happens at approximately the 44:45 mark in the video.