An SEO professional was concerned about paginated content, and asked John about how they should be organizing this type of content.
They have a long discussion thread with approximately 100 or more comments. It’s probably more intuitive to split it over multiple pages, so that the length of the initial page isn’t too long for people to scroll.
Their scenario is: let’s say a new comment is posted towards the end of the discussion thread.
This gets added onto the end, which could potentially appear, say on page four, five or beyond. The reason why it does this is because it’s the newest comment.
Then across all pages of the discussion thread, the date it was updated will reflect the most recent activity.
However, the most recent activity does not appear until page four or five.
Their main question is: what is the best way whether Google understands to crawl through each page, or whether the most recent comment needs to be featured more prominently?
John explained that this is ultimately up to the SEO professional. This is something where he would try to think about which of these comments you want to prioritize. For example, if something is on page four, then we would have to crawl page one through two through three, in that order.
From Google’s perspective, what would probably happen there is they would not give it that much weight, and they would likely not recrawl that page as often.
So this is something where, if you’re saying “Well, if it’s on page four, then it’s probably not that critical,” then this is something where Google will see that as well.
However, if you say the newest comments should be the most visible ones, perhaps it makes sense to kind of reverse that order, and show them differently.
If they are the newest comments and they are right there on the main page, then it is easier for Google recrawl that more often.
And this could lead to a bit more weight in the search results.
This happens at approximately the 19:36 mark in the video.