One SEO professional was concerned about accordion embeds. Basically, their main question was: can Google use content that is initially hidden within an accordion tab and drop down elements to use for Featured Snippets and People Also Ask?
The design elements on this particular page are great for user experience. However, they have the same probability of being used by Google for rich snippets compared to standard paragraphs within an article that’s always visible, without the user having to click on anything.
John answered that for structured data-type elements like FAQs, Google does require that the question is always visible.
However, the answer can be within the according-based setup.
For the other elements that the SEO pro mentioned, such as the Featured Snippets and People Also Ask, this does not really apply.
Featured Snippets are just normal snippets of a page that Google shows. They can sometimes include things that are behind an accordion.
John’s understanding is that they try not to show much of the non-visible content in snippets in general.
However, this can still happen if Google thinks that the content in these elements is particularly relevant for a page and it makes sense to give the user additional context, so they know why your page is a good match for what they are looking for.
His assumption is that People Also Ask is more based on what people are actually searching for, rather than any of the content that’s visible on your physical page.
This happens at approximately the 41:35 mark in the video.