One SEO professional was concerned about emojis in the search results.
They asked John whether there is an update on recommendations for using emojis in the page title and meta description?
They are currently using some emojis in their metadata and headings for blog pages.
John answered that you can absolutely use emojis in page titles and descriptions on your pages.
Google won’t show all of them in the search results, especially if they think that it could disrupt the search results in terms of making them look misleading.
However, you can still keep them there.
It’s not that they cause any problems, it’s just that there wouldn’t be any significant advantage in putting those there.
Because at most, Google tries to figure out what is the equivalent word for that emoji that’s associated with that page, and maybe use that word as well, if it matches the emoji.
It’s not that you get an advantage for having a colorful title type of thing.
From that perspective, if you like to use emojis, go for it.
If you don’t want to use them, that’s fine too. They just don’t help SEO in any way.
This happens at approximately the 33:04 mark in the video.
John Mueller Hangout Transcript
John (Submitted Question) 33:04
Let’s see: Can you give an update or recommendation for emojis used in title and meta description?
Are they affecting SEO or not? We’re currently using some in our metadata and headings for blog pages.
John (Answer) 33:15
So you can definitely use emojis in titles and descriptions on your pages. We don’t show all of these in the search results, especially if we think that it kind of disrupts the search results in terms of it looks misleading, perhaps, or those kinds of things.
But you can definitely keep them there, it’s not that they cause any problems. I don’t think you would have any significant advantage in putting those there.
Because at most, what we try to figure out is what is the equivalent of that emoji and maybe use that word as well, kind of associated with the page. But it’s not that you get an advantage for kind of like, Oh, you have a colorful title kind of thing.
So from that point of view, if you like to have these in your titles and descriptions, go for it. If you don’t want them there, then that’s fine, too. I don’t think it kind of hurts or harms SEO, or kind of helps SEO in any way.