An SEO professional asked John Mueller in a hangout about FAQ Schema. They explained that they have FAQ Schema on a number of pages that are not showing any errors in Google Search Console.
But Google is still not displaying their FAQ in the search results.
They were wondering if this could be a trust issue with the content on their site?
John explained that FAQ-rich results are essentially similar to other types of rich results, in that they have several levels that they take into consideration before Google will show them.
On one hand, FAQ schema needs to be technically correct, and it sounds to him from what the professional described, that they are technically correct.
On another hand, they need to be compliant with Google’s policies.
John also said that he doesn’t think there are any significant policies around FAQ-rich results, other than the fact that the content needs to be visible on the page.
The third issue that sometimes comes into play here is that Google needs to be able to understand that this site is kind of trustworthy in this regard: that they can actually trust the data on a particular website to be correct.
This is sometimes something where, from a quality point of view, if Google’s not convinced about a particular website, then they won’t show it.
These are the three steps John recommends doing: make sure the Schema is technically correct, and is it compliant with Google’s policies?
If this is all correct, then try to consider what would improve the quality of your site overall, in order to gain more trust.
This happens at approximately the 36:14 mark in the video.