An SEO professional asked John about showcasing products on their website.
So a manufacturer was publishing one particular product to 10 or 20 different sites. The overall product description, or the product guidelines, or the product value became the same–the images could be the same, product information could be the same on multiple pages, or with multiple vendors it will all be the same.
They were wondering if it was still okay to write something extra, or something more unique on their own website with these products, just to make sure they have something extra about that particular product.
They want to make sure that they have some additional content of value about that product that other people don’t have. Others are just copying and pasting the overall description from the manufacturer.
John explained that if you can add more value on top of the generic manufacturer information, that’s always a good thing.
He cautioned against using fluff and copying Wikipedia articles about the product category and putting it on every page – just don’t do it.
The content that you write and add should be something that is of very high quality and adds significant value to the user.
If the user goes to a page, and they see all the same duplicate information that’s on lots of different sites, but they go to your page, and find some unique information that helps them with the product, this could help entice the sale from that consumer.
He reiterated that adding unique and valuable information instead of using the manufacturer’s generic product description is always a great idea.
This happens at approximately the 56:32 mark in the video.