One SEO professional asked John Mueller about obsolete content on a website.
Their question was: I have a website for games. After a certain time, the game might shut down.
Should they delete non-existing games content or should they keep them in an archive?
What’s the best option so they don’t get any penalty?
They want to keep information about the games such as videos, screenshots, etc.
John explained that this is totally up to them. This is something where you can remove the content of old things if you want to, and you can move them to an archive section.
You can also make these old pages noindex so people can still go there when they’re visiting your site.
There are a lot of variations there. The main thing that you probably want to do, if you want to keep that content, is move it to an archive section.
The idea behind an archive section is that it tends to be less directly visible within your site.
That means it’s easy for Google, and it’s easy for users, to recognize that this is the primary content like the current content that you have.
And over here is an archive section where you can go in and you can dig for older content.
The effect here is that it’s a lot easier for Google to focus on your current live content.
It’s then easier for Google to focus on the live content. And to recognize that a section is the archive section, which is separated out.
Through this method, Google recognizes that the archived section is something they can go off and index, but it’s not really something that you may want to be found for currently.
This happens at approximately the 14:25 mark in the video.