Rankings and traffic began shifting on Thursday May 13, 2021 with the release of yet another Google algorithm update to end the week.
We’re seeing significant shifts in both rankings and traffic for many industries.
SEO traffic tools and industry chatter are also up, indicating that we aren’t just fooling ourselves.
This is the chatter on WebmasterWorld.com:
What’s especially interesting to us are the comments discussing drops of 50 percent or more, that these SEOs liken to the effects of a core update.
In addition, longer, supposedly higher-quality articles are taking hits and being replaced by news results that maybe have only one line of relevancy to the topic at hand.
If both are true, this is not good. It’s likely these are edge cases in terms of this algorithm, however it may still be cause for concern.
It remains to be seen exactly what’s going on because for one, we don’t know the exact sites being discussed, and two, there is literally no way to tell if they’re on the good side of Google or not, because of crappy link-building techniques.
Either way, it will be interesting to see what happens.
Still, What’s Going on, Google?
When we see shifts like this happening we wonder if Google is going back on their guidelines when it comes to quality content.
So far, this update is unconfirmed. Google normally confirms actual core updates before they begin rolling out, so we don’t think it’s that.
As always, we’ll continue to report regularly on these updates as they occur.