An SEO professional was concerned about a phenomena they had witnessed: bot traffic to a keyword.
They claimed they saw a traffic bot to a site that was being used to manipulate Google ranking. They are in Vietnam, and a lot of SEO providers there use bots to drive traffic for a keyword.
So the variation keyword would be SEO services or advanced SEO services.
They saw that traffic increased from 20 or 30 search volume to over 30,000 as a result of using these traffic bots, in just one week because of this manipulation.
They were curious if this kind of bot was able to influence rankings and if there were negative impacts.
John explained that while it’s hard to say, the one aspect is that they don’t use bot traffic to a keyword as a ranking signal.
Although it may feel like you’re seeing something in the tools when you examine these metrics, it may not actually be the reason for the change that you are really seeing in the search results.
It’s also possible that other sites may have dropped out of the search results at the same time.
He explained to beware of external tools that might show so much traffic going to a person’s website.
It’s also been the case that the tools have reported a site is seeing a major drop in traffic, but Google’s internal tools are not seeing any major issues with this.
This happens at approximately the 50:14 mark in the video.