As of today, July 1, 2021, the July Google core update is rolling out.
Google has announced this on Twitter.
Tools and industry chatter are prevalent, and point to many sites experiencing ranking and traffic fluctuations as a result.
Here is the forum chatter over on WebmasterWorld.com:
What Can You Do If You Were Impacted by July’s Google Core Update?
If you have been impacted, here are a few tips on recovering from a core update from Kristine Schachinger on Twitter:
What’s Up With Today’s Google Core Update?
While Google has announced today’s core update, they are not yet elaborating on the particulars of it.
This is OK, because we have other resources pointing us towards what is happening in general.
We will continue to keep you updated as this story develops.