One SEO Professional was concerned about a traffic increase they had sustained after a Google core update as a result of a disavow file/spammy backlinks.
They aren’t sure if it’s because of spammy backlinks or something else.
They have been working to solve the issues but they are still unsure whether or not the traffic increase occurred because of spammy backlinks.
John explained that, while it’s hard for him to really go into more detail without in-depth site information, in terms of generalities, the core updates are more about the relevance of a site overall, rather than being related to spammy links.
He would not expect the results of a core update to be triggered because of spammy links.
Because he doesn’t believe anything they experienced would have been the result of spammy backlinks, using a disavow file would not change all that much.
He reiterated that it’s more about understanding the relevance of the site itself overall.
Furthermore, because there are three sites that are mostly similar, it’s likely not the case that one of them’s very bad.
He said they could also ask themselves – “What are the things we could do to make the site even more relevant in the search results?”
John offered a tip that they could also take advantage of user studies to determine what the differences are between them.
This happens at approximately the 00:44 mark in the video.