One SEO professional asked John Mueller during a hangout about creating separate pages.
Their question was: they had a page for electric bikes and scooters.
Later on, they found out that electric scooter is a very big search term when it comes to search volume. Electric bikes and electric scooters, as a product, are two different things.
Because of this, they thought of creating separate pages for these topics. At first they just had one page. They used to rank well for electric bikes and scooters when they had the single page
Now, after having electric scooters and electric bikes on separate pages, after almost 6 to 8 months, the electric bikes page still ranks, but the electric scooters page does not.
They tried different things such as separating out the content of the two pages, generating more internal links, and giving the electric scooter page a link from the electric bike page.
But still, it doesn’t show up.
Should they wait for some more time so Google can understand the user intent behind the pages more? Or would it be wise to re-merge those pieces back together?
John answered that it’s more of a strategic decision. You can take a page and split it in two.
But that also means that each of those individual pages will have to battle it out on their own.
And sometimes this makes sense to have fewer pages so you can have fewer, much stronger pages.
Sometimes it makes sense to have pages that are specifically targeted on individual items.
And finding that balance is something that is up to you and is more strategic in nature.
John believes that the things the SEO pro is doing now sounds like the right things, but whether they will lead to success for that query is challenging to say.
And it’s also likely that this could change over time.
This happens at approximately the 1:21 mark in the video.