An SEO professional asked John Mueller in a hangout about Google using data from Google Chrome for ranking purposes.
John explained that they likely do not use anything from Google Chrome for ranking.
The only thing that occurs in Chrome is for the page experience report. They use the Chrome user experience report data, and this is aggregated data of what users see when they go to a website with regards to the page experience.
This would be the only thing they use from Chrome within ranking.
Additionally, the SEO professional was curious about Google Analytics data. Do they use any data from Google Analytics for ranking?
John answered that they don’t use that at all.
The SEO professional then asked if the Google Analytics metrics of bounce rate and time on site were useless for ranking.
John said that this data is useful for site owners to look at, but not for ranking purposes.
This happens at approximately the 12:37 mark in the video.
John Mueller Hangout Transcript
Okay, and I have another question. What data does Google Chrome collect from users for ranking? Can you please tell me by a list?
I don’t think we use anything from Google Chrome for ranking. So the only thing that happens with Chrome is for the page experience report, we use the Chrome user experience report data, which is kind of that aggregated data of what users saw when they went to the website, with regards to the page experience specifically. And I think that’s the only thing that we use from Chrome within ranking.
SEO Professional 4 13:20
Okay. What about Google Analytics data? Do you think Google Analytics data as after
ranking? No, we don’t use that at all.
SEO Professional 4 13:31
Okay, so bounce rate and time on site are useless for ranking. Right?
Well, I mean, we don’t use that data. So I think these metrics are sometimes useful for site owners to look at. But that doesn’t mean that they’re useful for search to actually use.