An SEO professional asked John about their website quality.
They have been having issues with Google Search Console where they have multiple pages getting discovered but they are not indexed.
They have been working on improving the quality of their pages and were wondering what the timeframe is in terms of Google picking up all of the quality changes.
John replied that bigger quality changes on a website take a bit of time for Google’s systems to assimilate the website quality changes.
He advised that it’s best to roll out most major changes at once, because it takes Google a few months to understand the new quality changes.
You don’t want to roll out changes, then find out that you may end up needing to improve it again, because then you have to wait a few more months for Google to understand all of the new changes.
This happens at approximately the 42:30 mark in the video.
John Mueller Hangout Transcript
John (Submitted Question) 42:30
The first one I have here is, “I’m currently improving the website quality after I have multiple pages getting discovered, but not indexed. I wonder in what timeframe I can expect Google to pick up quality changes.”
John (Answer) 42:41
We talked about this briefly before. And essentially making bigger quality changes on a website takes quite a bit of time for Google systems to pick that up. So I would assume that this is something more along the lines of several months, and not several days. So that’s kind of the timeframe that I would aim for here.
And because it takes such a while to get quality changes picked up, my recommendation would be not to make small changes, and wait and see if it’s good enough.
But rather, really make sure that if you’re making significant quality changes, make sure that it’s like really good quality changes, and not that you’re going to have to go back and improve that again, because if it takes a few months, you don’t want to wait a few months and then decide oh, yeah, I actually need to change some other pages to really make sure that you have everything covered.