One SEO professional asked John Mueller about what happens if they lose rankings for their brand name queries?
Their question was: What are the possible steps for investigation if a website owner finds their site is not ranking for their brand term anymore? And they checked everything and it does not appear to be related to any of the usual causes?
John explained that from his point of view, he would primarily focus on Google Search Console.
He would also focus on reaching out to the Google Search Central Help Community and post all of your details there.
Because this is the place where all of these escalations go, and where the product and Help forum can take a look at this, and can give you a bit more insight into what may be going on.
They can also give you their personal opinion on some topics, which may not match 100 percent what Google might say, but perhaps they’re more practical, where, while they may not be relevant to this site, but you might post something and say that your site is technically correct, and provide even more details about it.
It could also be the case that one of Google’s product experts looks at this, and says “While this may be technically correct, it’s a terrible site, and you need to get your act together and create much better content.”
From Google’s perspective, they would focus on technical correctness. But what you might really need is someone to give you that site-specific feedback.
If they are not able to figure out what’s going on there, then they also have the ability to escalate these topics to the Help forum’s community manager, and this manager can also bring things back to the Google Search team for further investigation.
If there are things that are really weird, and every now and then something really weird does happen regarding search, it’s a complex computer system, and anything can break. But, the community managers and product experts can bring that back to the Search team, and they can examine this and see if there is something they need to fix.
Or, is there something they need to tell the site owner?
But that’s how John recommends dealing with these questions: by asking for more detail in the community Help forums, and if something strange is truly amiss, then they can eventually escalate these types of questions.
This happens at approximately the 25:05 mark in the video.