An SEO professional asked John Mueller about Google Discover.
Their question was: for the last three to four months, they were working on Google Web Stories and it was going very well.
During the last month of this, around the 5th of March, they were having somewhere from 400 to 500 real time users coming from Google Discover on their web stories.
Suddenly, though, they saw an instant drop in their visitors from Google Discover. And their Search Console is not showing any errors.
They asked John what could be the reason for this?
John explained that he doesn’t believe there needs to be any specific reason for this. The problem with Discover is that they would consider it to be additional traffic to a website.
And this is something that can change very quickly. Anecdotally, John has seen that sometimes sites will get a lot of traffic from Google Discover, and then suddenly it goes away, then it comes back again.
It doesn’t necessarily mean that they’re doing anything technically wrong. It may just be that in Discover, things have slightly changed.
Then suddenly, you get more traffic, or you get less traffic.
They do have a bunch of policies that apply to content that they show in Google Discover, though. John said that he would double check these just to make sure that they are not accidentally touching on any of those areas outlined within the policies.
This includes things like clickbaity content, for example. But even if everything is inline with the guidelines, it could still be that you get a lot of traffic from Discover, then suddenly you get a lot less traffic.
This happens at approximately the 03:07 mark in the video.