There has been speculation from SEO professionals that some nofollow links will pass at least some value.
Google put this rumor to rest yesterday by saying that any nofollow links, even if they are useful, are unlikely to pass any weight, if they were to pass any value at all.
Danny Sullivan explained that “In the past, as the post explains, we just wouldn’t use the links at all.”
“The change meant we’d consider them if there was some usefulness to be found, though the hint means aren’t likely to give them as much, if any, weight,” he explained as well.
In the past, as the post explains, we just wouldn't use the links at all. The change meant we'd consider them if there was some usefulness to be found, though the hint means aren't likely to give them as much, if any, weight.
— Danny Sullivan (@dannysullivan) June 1, 2022
The nofollow change that we heard about in early 2020, for example, was simply just that: a policy change.
No official actions have yet to be undertaken by any Googlers to that effect.
