In a John Mueller hangout, an SEO professional wondered about how Google considers a site a product review site in relation to the product review update.
Their main question was about the product reviews update. This is just for their own understanding and they want to learn more about the ins and outs of this algorithm.
They wanted to know how Google would identify whether a page or site is related to product reviews.
Their example: Say there are case studies that tell you there are mainly affiliate sites that write about product reviews including pros and cons, because they compare products.
For example, there’s an e-commerce site that is selling pens – fountain pens, rollerball pens, etc. They also have a blog where they review their own products.
They write about the pros and cons of their products, and they compare different products. But even though it’s an e-commerce site, the blog also talks about productivity. So if Google were to look at this site, would they say “Ok, these are also product reviews and therefore can be analyzed by the product reviews update”? The product reviews update can impact the content.
John explained that for the recommendations that Google has for product reviews, he believes they would be relevant for any kind of product review.
He would not think about the product reviews update in terms of “does Google think my site is a product review site or not, so I will just do these individual best practices.”
Instead, he would take the approach of if you think these best practices would apply to your content, then just do those good practices.
He would not take the approach of “does Google think my site fits into this category”?
This happens at approximately the 4:02 mark in the video.