Over on Twitter, one SEO professional asked John Mueller about Google’s search results and how they adjust rankings.
John Mueller answered that search results change as content changes.
If something important happens, he said, then Google has to pick that up and show it to users as quickly as possible.
Imagine that you hear about something happening, you search for it, and then you’re thinking “these search results are not new.”
Search results change as the content changes on the web. If something important happens, we have to pick that up and show it to users as quickly as possilbe. Imagine you hear about something happening, search for it, and think "these search results are not new."
— 🐝 johnmu.xml (personal) 🐝 (@JohnMu) June 15, 2022