One SEO professional asked John Mueller about new content pages and how they should be updating them.
So their question is: if they have a content project that is updated daily, for example, such as the rates of cryptocurrency or something, what is the best way to do it?
Should we create a new article daily, including new URLs? They were curious about what John would recommend in this scenario.
John explained that he would try to determine whether you’re creating something entirely new, or just updating something existing – such as updating prices.
If you’re updating prices, then you don’t need to make a new page for every price change that you make. You just update those prices on the existing page.
On the other hand, if you’re providing new information, then this feels like something that should live on a separate URL, where people can go directly to that specific page of information.
The advantage of keeping the same URL is that over time, it builds a little bit more value. And then people understand that this is actually the place to go for this piece of information.
For example, if every day for a new price you create a new page, then if people search for something like – what is the current price for this product – then they’re going to find some of these, but it’s going to be unclear to Google which one of them they should show.
This happens at approximately the 00:34 mark in the video.