An SEO professional asked John Mueller during a hangout about competing with other websites as a site that provides poetry for its readers.
So their website is about poetry. For years, their site was leading the poems topic in the search results.
However, in recent years, they found that they are competing with larger media sites that are main websites that have nothing to do with poetry.
But, the sites would include the following: top 10 poetry keywords, one e-commerce site, news sites, etc.
Specific niche sites like theirs would be gone from the search results at the end of the day.
Although they have written about poetry for seven years, websites that actually write poetry that were their rival for years, they have disappeared as well.
And they are not sure what is happening here.
Only large media sites end up being the winner, but they have seen the random e-commerce site beat sites in the health niche, so it’s not always only about e-commerce.
John answered that the tricky part about this is if the content is commodity content, which it sometimes is with these poetry sites, where you’re basically writing poems from authors who are well-known.
The content of the site is something that – one to one – anybody else could have, because it’s in the public domain, or whatever, then John thinks it’s always a tricky situation. It also can be the case that for years there were only a few people who were doing this kind of content.
However, due to the nature of the content, anyone can – essentially – take this poem and publish it on a website, and say “I have a t-shirt with this poem. So I have to put the poem in my description as well.”
These are things where it’s almost a bit on unstable ground where you can build something up. And perhaps for a while, you will be the only one of few people who creates a website like that.
But, in the long run, it’s something where you need to make sure that you’re providing something of significant value so that if someone else, especially a large player comes into the area and also starts including poems in their content, then you can still kind of compete with them on some aspects.
This happens at approximately the 36:25 mark in the video.